Lionsgate’s Saw Live: Escape Experience

To promote the launch of Saw Live: Escape Experience at Tower Bridge, Lionsgate and The X Co tasked Wonderosity with creating a high-impact, touring PR stunt that would grab headlines, dominate social feeds, and immerse Londoners in the terrifying world of Saw.

The challenge? To take one of horror’s most iconic characters, Billy the Puppet, and bring him to life on the streets of Central London with cinematic quality and spine-chilling authenticity.
Wonderosity handled the entire project end-to-end — from concept creation and creative direction to talent casting, costuming, and logistical planning. We assembled a specialist team that included immersive actors, prosthetic makeup artists, a live event producer, and an immersive director, ensuring every detail was executed to film-level standards.

Key highlights of the stunt included:

Billy the Puppet brought to life: Using advanced prosthetics, high-quality costuming, and expert SFX makeup, we transformed a lead actor into a hyper-realistic Billy, fresh from the Saw films.

Followers on the move: Billy was accompanied by six ‘Followers’ — a team of actors in branded Saw Live: Escape Experience costumes — who roamed through high-footfall areas, creating eerie, photo-worthy moments.

Iconic London landmarks as the stage: The stunt travelled through hotspots including London Bridge, Southbank, and The Shard, ensuring maximum exposure and public intrigue.

Wonderosity orchestrated all logistics, from crowd flow management to location planning, to ensure both impact and safety. The campaign was designed not just for physical engagement but also to drive social media amplification, with Billy and his followers encouraging onlookers to snap and share content.

The results were exceptional:

Over 180+ organic shares across the experience’s social handles within 24 hours

Significant spike in ticket sales for Saw Live: Escape Experience following the stunt

Widespread word-of-mouth buzz and user-generated content across London’s key tourist areas

This activation demonstrated Wonderosity’s ability to deliver immersive PR campaigns that merge live performance, brand storytelling, and viral marketing, creating moments that resonate both in-person and online.