Monopoly Lifesized Brand Activation

Wonderosity partnered with The X Co. to deliver an experiential brand activation to promote The Path Entertainment Group and Hasbro’s Monopoly Lifesized over the Easter weekend.

The Path Entertainment Group wanted to capture the attention and imagination of passers by in Leicester Square, in order to promote their family friendly immersive experience.

In bringing the activation to life, members of the public could pose for a photo with oversized Monopoly themed props and get a snap of themselves appearing on the big screen, after which they were encouraged to post and tag the photo on their social channels to be in with a chance of winning Monopoly prizes.

Performers dressed as Monopoly ‘Tokens’ performed walkabout spots to further engage passers by.

Over three days, over 10,000 leaflets were distributed, more than 700 photos were taken and shared on socials and 6 lucky winners won themselves exclusive Monopoly merchandise.