Soho House x Pikes Takeover

For one unforgettable night, Soho House 40 Greek Street was transformed into a hedonistic Ibizan wonderland as Wonderosity and queer culture collective POLARI brought the iconic world of Pikes Ibiza to the heart of London. This immersive brand takeover reimagined the legendary spirit of Tony Pike’s infamous party hotel through cutting-edge event design, immersive theatre, experiential storytelling, and unforgettable nightlife entertainment.

Every floor of the exclusive members’ club was activated with multi-sensory experiences and interactive installations, from Pikes-inspired décor and surreal taxidermy to secret karaoke bathtubs and free-spirited walkabout performers. The event featured Sunny’s Boudoir — a standout experiential space complete with a ball pit, dressing-up stations, and hidden surprises — that became an Instagrammable hotspot for guests all night long.

Wonderosity delivered full-service event production, working collaboratively with Soho House’s in-house team to transform the venue’s layout, lighting, and styling. Key to the success was strategic spatial planning and seamless guest flow management across multiple floors, ensuring the energy of the evening built floor by floor, from intimate performances to all-out dancefloor euphoria.

Pikes’ original resident DJs — Guy Williams, Brydie Tong, and Artwork — took over the decks, while cult-favourite performers Ruby Murray and BayB Jane were flown in especially to add their unique blend of anarchic cabaret and immersive interaction.

The result? A record-breaking event for Soho House, with their highest-ever bar revenue and attendance figures. The activation not only drove substantial commercial results but reinforced the venue’s position as a trailblazer in experiential nightlife programming.

This event showcased Wonderosity’s ability to fuse immersive storytelling with elevated event production, delivering a boundary-pushing experience that honoured the legacy of Pikes while creating unforgettable moments for Soho House’s discerning audience.