APA: The Greatest Show

The Advertising Producers Association (APA) enlisted Wonderosity to reimagine their annual awards ceremony, with a bold brief: take the traditional format, turn it on its head, and create an experience that would leave London’s most creative minds utterly captivated.

The result was APA: The Greatest Show — a high-impact, genre-bending immersive event that transported over 800 guests into the darker, weirder side of cirque. Wonderosity was brought on to lead the full creative direction, experience design, and live event production, delivering a completely original format that fused immersive theatre, experiential dining, roaming performance, and high-energy nightlife — all under one tent.

From the earliest stages, Wonderosity worked in close collaboration with the APA board to develop the event concept from the ground up. Our team produced a comprehensive creative and production package, including:

Immersive narrative design and character development

Mood boards, venue transformation concepts, and thematic set dressing

Costume and makeup lookbooks for cast and key hosts

Gastronomy and mixology concepts to match the twisted circus aesthetic

Live performance scheduling, pop-up show design, and cast direction

Technical production, stage management, and event flow strategy

The event was hosted by drag superstar Madame Mothball, who set the tone as a subversive ringmistress guiding guests into a night of curiosity and chaos. Guests entered through the “backstage” of the circus and encountered roaming sideshow performers, burlesque contortionists, fire breathers, and hidden experiences such as The Crypts and The Peep Show — secret rooms that invited attendees to uncover more of the narrative as the night unfolded.

As the awards concluded, the evening exploded into a euphoric afterparty headlined by DJ Raven Mandella, turning the ceremony into a fully-fledged immersive nightlife experience. Every element — from lighting to sound, scent to spatial transitions — was designed to make guests feel like part of the show, rather than spectators of it.

The feedback? Overwhelming. APA: The Greatest Show was hailed as the most talked-about ceremony in APA history, with guests and industry leaders calling it “game-changing,” “sensational,” and “the most fun we’ve ever had at an awards night.”

This project showcased Wonderosity’s unique ability to take a corporate format and inject it with imagination, interactivity, and immersive magic — proving that awards nights don’t have to be predictable to be powerful.